At last, a cooling bag that really cools. There's nothing worse than hitting the road on a hot summer's day, beers in the cooling bag (or other suitable refreshments), sun beating down, only to find upon your arrival that the cooling bag has lost its cool, leaving the beers woefully warm. It won't happen with the Coolest Bag. Just plug it into your car's lighter socket and you're away. Arrive at your destination with food and drink just the way you want it on a hot day. Available now from COMPACT IMPACT.